Analysis and Appraisal of Management under Agro Tourism Business in Maharashtra State

Abstract

The study looks at management systems of agro-tourism in Maharashtra, along with investigating critical factors, its impact on tourists and agrotourism owners with respect to their satisfaction levels, and demographic variables. Collecting quantitative data with a descriptive research strategy approach, this study utilizes the data generated from primary data analysis to characterize the agro-tourism management landscape. newlineThe results show 11 critical elements forming the management system, which are Financial Management, Quality Management, Marketing Management, Human Resources Management, Amenities Management, Garbage and Waste Management, Supply Chain Management, Birds and Animal Management, Farming Practices Management, Hospitality Management, and Cleaning and Sanitization. Each of these explained 76.61% of the variance accounting for most of the total variability, where Financial Management captures the highest significance them (8.29% variance, reliability = 0.947). Quality Management (8.28%, reliab. = 0,942) and Marketing Management (7.65%, reliab. = 0,939), are also key. newlineThe research investigates the effect of management practices on satisfaction. Agrotourism owners recorded significant satisfaction with Cleaning and Sanitization (and#946; = 0.845). Marketing Management (and#946; = 0.272); Human Resources Management (and#946; = 0.220) whereas Supply Chain Management (and#946; = 0.035) and Garbage and Waste Management were the least important (and#946; = 0.038). For tourists the three strongest factors that drove satisfaction were Cleaning and Sanitization (and#946; = 0.642), Marketing Management (and#946; = 0.264), and Hospitality Management (and#946; = 0.182). Financial Management (and#946; = 0.068) and Amenities and Services Management (and#946; = 0.065) were less important. These findings highlight the need to ensure cleanliness, implement effective marketing strategies, and embrace warm hospitality, translating into enriching experiences for tourists. newlineThis demonstrated that there was a marked difference between agrotourism owners and visitors in what was important to them. The most