A Comparative Study of Shree Laxmi Dairy Farm and Ambika Dairy Farm In Mumbai City

Abstract

India has featured as the leading producer and consumer of dairy products worldwide since the year 1998 with a continuous growth in the availability of milk and milk products. Dairy activities constitute an essential part of the rural Indian economy, serving as an important source of income and employment. India also has the highest bovine population in the world. However, the milk production per animal is considerably low as compared to the other major dairy producers. Further, nearly all of the dairy produce in India is consumed domestically only, with the majority of it being sold as liquid milk. Given this background, the Indian dairy industry holds great potential for overall development and value-addition. According to the latest report by the IMARC Group, titled Dairy Industry in India 2019 Edition: Market Size, Growth, Prices, Segments, Cooperatives, Private Dairies, Procurement and Distribution , the dairy market in India reached a value of Rs. 9,168 Billion in 2018. newlineAlongside offering profitable business opportunities, the dairy industry in India functions as a tool of socio-economic development. Keeping this in mind, the Government of India has introduced various initiatives and schemes aimed at the robust development of the dairy sector in the country. For example, the National Dairy Program (Phase-I) aims at improving cattle productivity and increasing the production of milk strengthening and expanding the rural milk procurement infrastructure and providing greater market access to the farmers. At the same time, the private participation in the Indian dairy sector has also gone up over the past few years. Both national and international players have entered the dairy industry, attracted by the potential and size of the Indian market. The focus is being given to value-added products such as cheese, probiotic drinks, yogurt etc. They are also introducing new and innovative products considering the specific requirements of the Indian consumers. These players are also improving their network of milk p