A Study of Consumer Buying Behavior in Rural Market of MP with Special Reference to FMCG Produc

Abstract

Economical reforms are radically attesting the industrial and business environment of newlineIndia. The opening up of International market has led to an era of high competition in newlinethe country. In every developed economy, the FMCG Sector is an important yardstick newlineby which the industrial and domestic growth is evaluated. This primarily is because newlinethe FMCG Sector offers a huge job potential along with creating multiple support newlineindustries, which contribute to the growth of economy, with the opening up of newlineboundaries due to liberalization and privatization, Knowledge about the consumers, newlineabout the type of competition prevailing in the market; sophisticated technology and newlinequality has proved to be a ruling factor for success and is becoming helpful in newlinecapturing the market, not ruling out, the importance of pre and post purchase newlinesatisfaction, it can be said that not only the product quality with quantifying newlineaccessories of upgraded technology; but also the quality of services one gets after newlinebuying the same has its own weight. After the recession of early and late nineties, the newlineFMCG Sector had recovered and shown growth. newlineConsumer preference today reflects in terms of performance, comfort and style. There newlinehas been an inclination of the customers towards the FMCG Product, with this, the newlineresponsibility of the manufacturers has also increased a lot to provide much needed newlineplea of consumers for style, excitement, innovation and modernization. Moreover, as newlinethe market is getting richer, the customers are also becoming more aware. Their newlinepurchase of FMCG Product is not abrupt and in haste but is well planned and newlineknowledge based. The generation looking for new FMCG Product expects to enjoy newlinethe use and desires thrill apart from price and various other concerns. Hence, all newlineFMCG companies are now concentrating their efforts on Preface technology and newlinebecoming more and more consumer oriented by providing value for money. newlineToday, the manufacturers have to plan and go deeper into all the prospects in the newlinedomestic market and International market befo